Mobile technology is quickly becoming a staple in business strategies, and a new study is proving that very fact.   Every day more companies are turning to mobile enterprise apps to close the gaps in the needs of their business.  Both U.S. and U.K. businesses are jumping head first into the mobile era with the current average mobile investments being $422,000 and are projected to reach $926,000 in the next year and a half.   One third of these companies are planning to launch 4 or more mobile projects in that time frame.  According to the study by Antenna Software one detouring factor is company’s frustration with the cost, complexity, management and timescale of projects.

The survey stated that companies in both countries are working with an average of three separate mobile development companies at one time.  This highlights the inability on most mobile enterprise application suppliers to tackle all aspects of the mobile development chain.   The study also shows that companies taking on multiple projects find their business projects becoming more fragmented and hard to manage.

Jim Hemmer, the CEO of Antenna is quoted with saying, “Mobile devices are now so ubiquitous that a business without a mobile strategy is a business without a strategy.”  Companies of all scales are realizing how important mobile technology is, and that it goes way further than apps and consumer interest.  Hemmer went on to say, “Of course, the challenges and strains of joining the mobile revolution are still too much for many businesses to handle.  Only when companies can quickly, securely and cost-effectively mobilize themselves whenever, wherever and however they need to, will we see them unlocking the true potential of the mobile channel.”

The survey also found that 45 percent of IT consultants in both the U.K. and U.S. are frustrated with the speed between which mobile projects are commissioned and when they hit the market.  Almost half of these companies also stated that they were not pleased with the final costs of their apps.  The report showed that the on average projects took more than six months to be completed and one in ten projects took more than a year to complete.

Eugene Signorini, senior vice president of research for Yankee Group, offered some insight into the mobile business boom.  “Mobile technology has changed the way that people interact, and the implications for business are equally profound.  The question today is how companies seize the opportunities afforded to them by mobility while still maintaining control and visibility. Today, an organization must consider the entire mobile experience and approach enterprise mobility in a holistic, unified fashion to satisfy both employees and customers and drive new revenues and growth.”

As stated above there are a few concerns that are holding business back from being fully engaged with mobile enterprise application development.  The coming years are sure to separate the businesses that are capable of producing high quality applications in a reasonable time frame.  On the GoWARE will surely be at the top of most business’ list.  Where other companies can take up to a year to deliver a finished product On the GoWARE will usually deliver a top notch app in 6 weeks to 6 months.  Beyond that they offer ongoing support for their apps.  Their expertise and knowledge give them a broader grasp of the application development life cycle which means companies working with them will not have to part out their projects.  If you are an entity looking for mobile application development solutions contact On the GoWARE for more information or to get started today.