The demand for an entire mobile strategy has begun to grow at a rapid rate in the enterprise world. This is no secret to Apple who has been edging their way into the enterprise app market for the past few years. Armed with a wide array of already published mobile business apps and a wildly popular tablet Apple is looking to take over RIM’s spot as the number one provider of mobile business solutions. One of Apple’s first goals in achieving this is to make the iPad the business tool of the future.
To prove that the iPad is not just a gaming console and web browser Apple is launching a worldwide campaign to bring in mobile app developers to develop business centric apps. One of the biggest areas that Apple has tapped is Vancouver which is home to an abundance of software companies that have been known to create high quality mobile business apps. Some companies have even switched their attention to solely developing iPad specific business apps.
The iTunes store is comprised of 90 percent consumer apps. To be thought of as a true leader in mobile business app technology Apple will need thousands of more apps to even compete with Blackberry. One senior mobile industry analyst, Kevin Restivo, with International DataCorporation is Toronto believes that “There’s a lot to be done by Apple and the developers,” and even went on to quip, “There are a lot of glorified calculators out there.”
Apple’s new mission threatens to overtake Research in Motion’s Blackberry platform which once had a strangle hold on the enterprise market. It also sets Apple apart from its biggest competitor in Google, making it more than just a consumer based company. RIM is not planning to give up easy though with plans in motion to take back the mobile enterprise app throne. RIM’s Blackberry Play Book has all but failed to make a big difference for the company, but they are retooling it in hopes to compete with the iPad in the enterprise world. RIM is also offering incentives to mobile app developers to develop mobile business apps for the BlackBerry app store.
In an effort to expand their reach further Apple has made a point to focus on business apps of all sizes. They understand that large corporations are not the only entities that can benefit from the use of mobile business apps on the iPad. The iPad allows small business owners to be in charge of operations while performing tasks such as invoicing, budgets, and ordering from anywhere. Small business apps may even be considered a higher necessity than larger enterprise apps due to the overwhelming need for them in the market.
Even with Apple’s push to take over the business sector with the iPad many analysts still believe that RIM has nothing to worry about. While Apple may be making strides in mobile business offerings analysts point to RIM’s overabundance of experience as the key to their continued success. Apple has a long way to go and many challenges to face before they will be able to play at the same level as BlackBerry when it comes to mobile business solutions. While it may seem as though Apple is just dipping their toes in the water some believe that Apple new that this is the direction they planned on going with the iPad all along.