When it comes to being the type of app publisher that you want to be there are a lot of key factors that you will want to consider.  If you have a profitable idea for an app – that’s great, but going from an idea to a published application is a whole different story.  There [...]

When you think smartphone you most likely think app.  In fact for most consumers apps are probably the most important part of a smartphone.  There are hundreds of thousands of apps on multiple platforms that can do almost anything you could ever want them to do.  Their convenience and speed are almost unrivaled by other [...]

There was a time,almost 20 years ago, that text messaging was a new and exciting thing.  That almost seems impossible since the invention of smartphones has brought us so many new and previously impossible functions when it comes to our mobile devices.  Now it seems that text messaging may already be becoming extinct as more [...]

The Mobile Development Institute, a division of the mobile app development firm On The GoWARE, has been selected as the industry authority to provide guidance and education to the next generation of U.S. mobile software developers. Working alongside BATEC and the University of Massachusetts, and funded by the National Science Foundation, On The GoWARE has [...]

Ever since the invention of the smartphone there has been an arms race between major manufacturers to create the biggest and best hardware.  New research is pointing to the fact that mobile software may have much more to do with brand loyalty than the hardware that it comes on.  In other words users rate their [...]

Since smartphones burst onto the scene they have quickly become a mainstay in many people’s lives.  As smartphone usage increases and evolves consumers see mobile applications as the future of communication, information, commerce, and more.  In fact a study that was released recently found that out of the 3,282 smartphone users use their phones for [...]

Since apps burst on the scene a few years ago their popularity has increased exponentially.  With the popularity of apps and the speed in which they became popular it isn’t shocking that everybody wants to get in on the mobile app development bandwagon.  This causes two problems; one is that the market is over saturated [...]

So you have a great idea for a mobile app.  You are so excited about it you are staying up at night thinking about it.  You have been through every detail of what your app will be, but have you questioned why you really want to develop an app?  Some people may want to promote [...]

Imagine a time when not everybody had a powerful mobile computer in their pocket.  A time when people relied on printed newspapers for their daily dose of information.  It wasn’t that long ago that this was a reality and people had to pick up a paper to know when a restaurant was opening, how their [...]

In an era where were are constantly connected to social media it is sometimes hard to remember that seventy years ago there were a handful of radio and television stations for companies to advertise on.  Anyone who has ever used a free app or logged onto a Facebook game has seen a myriad of advertisements [...]